The classic sports bra is now reaching a new level of delivery, as traditional lingerie techniques merge with performance fabrics. With an increase in sports, health and wellbeing, the consumer continues to embark on an array of activities, including high level impact to leisurely weekend wear intimates and essential styles for active lifestyles. Empowering through yarn content and fabric construction, this direction embraces high performance yarns.

Pulling from the activewear sector, these yarns deliver moisture management, UV protection, quick dry and anti- odor, but most importantly superb fit and a high comfort level from incorporating the specially product yarns from creora®. There is an injection of color that will update this sector, complementing bestselling black and white.

Fabrics are lightweight and vary in power, traditional to the active sector it is the final application that will deliver a new look to this sector as punch out and layering of high powered circular knits and meshes take engineered sports bras lighter but maintain the desired fit and support at different levels depending on the activity. High powered compact surfaces that can easily be laser punched create ventilation as well as offering brands the opportunity of being more creative through layering technique. Shaping technology features, as fit and silhouette are as important to the consumer as the built-in performance this sector deliver. As with all the creora® directions in intimate apparel, the focus on sensational touch is crucial as this sector of the market grows.

PRODUCTS

• · creora® Fresh – anti-odor spandex/elastane
• · creora® eco-soft – low heat settable spandex/elastane perfect for cellulosic blends
• · creora® PowerFit – high powered spandex/elastane

COMPANION FIBERS

• · MIPAN® aqua-X – cool touch technology and moisture management
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  MIPAN® fit – Far Infrared Rays – mineral embedded yarn that enhances circulation – perfect for bra liners against the skin in delivering a heightened sense of wellbeing

• · aerocool – cool touch polyester with high level sweat absorption
• · freshgear – anti-odor polyester – no more stink and longer wearability

CONSIDER

• · High powered double knits for reversible options
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  Bare spandex/elastane for seamless applications – precision zoning of performance yarns to strategic areas enhances the wearability

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  Super soft power mesh – for liners or complementing contrasting fabrics as part of the garment through inserts – added benefit of ventilation

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  Powerful compact surface that will withstand laser punching for added function or decorative appeal through layering contrasting colors

• · Micro brushing warp and circular knits that are worn against the skin for added comfort
• · Clean cut high powered warp knits for laser bonded seams
• · Look to innovative molded bra cups, eliminating underwires but still delivering the fit and support
• · Printed power mesh – update this staple fabric
• · Paper touch warp knits – compact and understated but crisp and cool with a soft hand feel
• · Contrasting yarn dyes for permanent effect
• · Bonding – openwork over solid fabrics for striking looks
• · Prints take on a fractal graphic direction, merging colors and creating a 3D finish
• · Pique structures – use as liners for a massaging effect – enhance further with MIPAN® fit for increased circulation
• · Melange finish – overprint for contrasting results
• · Micro fine power mesh – super soft handle

TARGET MARKETS

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  All sports activities – yoga, running, high impact workouts and outdoor activities including hiking that require engineered support at different levels

• · Men’s bodywear
• · Active living – sports bras with a stronger fashion angle
• · Seamless active intimate apparel for the men’s and women’s market
• · Active intimates set – sports bras and coordinating briefs
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  Focus on the back of the bra – due to outer layer styling from the activewear market, this component of the sports bra is seen