A natural inspiration defines this direction, as a natural touch through to nature’s sensational colors feature. Warp and circular knit fabrics reach new levels of touch in matte and bright results. Fabrics take on a patina, subtly glazed with wet look and calendared finishes. Micro brushed surfaces and air textured yarns deliver a strong tactile appeal, subtly sueded through to liquid-like ethereal hands.
A retro feel emerges in prints as natural elements inspire, with a strong graphic direction enhancing the solids on offer. Flexibility is key, as reversible double knits offer the consumer added value in terms of two for one in bikini combinations. Textures feature, injecting a liveliness to surfaces from openwork jacquards to raised surfaces. The natural nuance of this direction leads to a strong sustainable appeal, with recycled synthetics and low heat setting creora® eco-soft pushing an eco angle.
This direction is perfect to tie in coordinating beachwear collections, from matching beach dresses to hooded tops that easily cross over from the beach to the street through the garment design’s versatility, teaming with ubiquitous denim and active living collections. This is an alluring and refreshing direction, teaming up today’s technology on the yarn front with a hint of nostalgia.
PRODUCTS
creora® highclo™ – super chlorine resistant spandex/elastane eliminating degradation and adding value through longevity
creora® Color+ – dyeable spandex/elastane enhances the sensational color palette, especially when teamed with recycled synthetics derived from plastic waste from the ocean
COMPANION FIBERS
CONSIDER
High powered featherweight circular knits for shaping base liners – play with ruching effects and fabric manipulation on the outer shells using lighter weight fabrics
Micro French terry – work with cotton touch cotna polyester through to hybrid blends of recycled polyester with cotton and creora eco-soft
A retro mood delivers a feel good and fresh factor as nostalgia and simplicity appeals to the consumer – look to ruched, blistered and seer sucker surfaces
High compression warp and circular knits deliver shaping for outer shells, essential for consumers looking for body sculpting finish
TARGET MARKETS
18 plus market will push this direction to the limit – focus on a kitsch approach with a strong element of freedom and fun
Coordinated beachwear collections – pull from the prints and color palette on offer, delivering coverups and beachwear that seamlessly cross from the sea to the street for versatility – and more importantly added value to the consumer
Rash-guards get funked up through print applications – shifting from their safe sports-style through to a much stronger fashion offering