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soul  Direction File Download

In homage to the great outdoors, this direction takes on a superbly strong sustainable issue. Swimwear features, but this direction is also about the experience, as consumers look to sharing experience through social media, but not at any cost. The Millennials, eco conscious to the core, want the best they can get to pursue their activities and expect their brands to deliver on a sustainable level.

Enjoying ocean pursuits from surfing to supping, the cross over appeal of this direction should be noted in active living collections, as coordinated collections feature, featuring cellulosic that require creora® eco-soft low heat settable spandex that saves energy in production. This is a lifestyle direction, geared towards those who want the best level of performance from quick dry to UV protection, incorporating a strong sense of sustainability through energy saving processes and recycled yarns. Recycled synthetics derived from the ocean also appeal, encouraging a strong retail story when participating in water sports.

A ‘surfer dude’ mood infiltrates, reflected through the soft touch and aged aspect of fabrics. The overall mood is carefree yet conscientious, reflected through the fabrics sourced to the garment design. UV protection is key, safeguarding from the sun and emerging, especially in rash guard styles with a strong creative streak.

swimwear - soul


  • · creora® highclo™ – super chlorine resistant spandex/elastane
  • · creora® Power Fit – spandex/elastane for shaping
  • · creora® eco-soft – low heat settable spandex/elastane to blend with cellulose yarns


  • · Recycled MIPAN® regen™ recycled nylon and regen™ recycled polyester
  • · Circular economy recycled Mipan® aqua-X – cool touch, UV protection, moisture management
  • · Recycled marine waste – plastics recovered from the ocean lead to a strong B2C story with sustainable credentials
  • · Modal, kapok and cotton with creora® eco-soft for coordinating beachwear
  • · Air textured yarns for lightweight grainy touch
  • · cotna – cotton touch polyester
  • · askin – quick dry and UV protection
  • · Full dull synthetics for a matte finish
  • · Dope dyed yarns – reducing water consumption at production


  • · UV protection plus fit from creora® spandex/elastane yarns
  • · Cotton-touch spacers for a neoprene look for swimwear and beach apparel
  • · High compression liners for core stability in soft natural hands
  • · Ombre effects on prints
  • ·

    Cotton and creora® eco-soft low heat settable spandex/elastane for terry toweling, raw touch jersey and interlock for beach/surf/streetwear – active living in versatile collections

  • · Textured touch from textured synthetics with a natural feel
  • · Clean cut warp knits – sustainable garment production
  • · Melange knits – overprinted for contrasting detail
  • · Cool touch circular knits with milky liquid touch
  • · Micro brushed surfaces – exquisite to touch
  • ·

    slub cotton and linen teamed with creora® eco-soft low heat settable spandex/elastane in microfine single knits for coordinating beach/streetwear

  • · Hazy tone-on-tone discharge prints feature
  • · Color blocking and yarn dyed stripes feature
  • · Double knits for a spongy touch reversible options in solid/printed contrast
  • · Decorative calendared finishes for added dull/matte styles
  • · Digital prints


  • · Beach life collections – sporty styling for men and women
  • · Surfwear and supping – funky applications with rash guards key
  • · Crossover applications – beach to street
  • · Sporty styled swimwear with a strong fashion accent with built in shaping and body sculpting